Posted on Jun 27, 2018
What do you think the next Army slogan should be?
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Hello Col. Quite frankly I think your slogan is really awesome. It speaks to present and future.
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When I enlisted, we'd march to class in the winter at APG with the wind just blowing across the bay, seeming to be coming directly from Siberia. Georgraphically impossible, but still..anway, the NCOIC of the classroom complex would let us into our classroom where we could turn on the heat and watch the closed circuit TV. Kind just letting it drone until they played "Join the People Who Joined the Army" which I remember as being ok but it had great videos of guys walking down walls doing Australian rappels with a M16 under each arm. But, I agree with Col Burroughs -- Bring Back "Be all that you can be..." although the tagline to the best of those commercials, the paratrooper looking at the First Sergeant and saying, "Good morning, First Sergeant" while drinking a cup of coffee was classic. And, "Good morning, First Sergeant!" wouldn't be a bad way for any soldier to sound off. Others I heard used in recruiting test commercials included, "Freedom isn't Free!" which I kind of liked and "Do It For the Flag" which I thought missed the whole point.
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We need to quit changing slogans every 5-10 years. I guess the Army forgot what the definition of "tradition" is. Army Strong is fine.
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