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This is a picture of an Army recruiting ad (obviously, aimed at recruiting women) that appeared in a 1972 magazine. It includes the slogan of the day, "Today's Army Wants to Join You".
What do you think of the various slogans that have been used through the years? Do you have a favorite? Do you think some have been more effective than others? Is it time for a new one? Any suggestions for one?
What do you think of the various slogans that have been used through the years? Do you have a favorite? Do you think some have been more effective than others? Is it time for a new one? Any suggestions for one?
Posted in these groups: 
Recruiting
Recruiting
Posted >1 y ago
Responses: 44
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US ARMY - Uncle Sam Ain't Released Me Yet and Us Ain't Ready to Move Yet. Then, during Viet Nam, there was Time in Jail or join the military. Finally, the quaint acronym "FTA" was regularly used when I was in during the 1970's. One 2LT caught one of our guys chalking it on a truck and told him he was going to bring him up on charges. The soldier winked and asked why - the LT told him you know what that stands for and enough is enough. The soldier replied "Follow the Airborne", sir, whereupon we all got a good laugh and the 2LT learned another lesson...at his own expense.
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SSG Mike Angelo
I remember...those not so publically announced, but only for those whose pain would not relent. I remember being short was the thing, and that 10 days and a wake up had bragging rights.
I hope that our military does not go back to those behaviors long ago...but...
Our POTUS fired 9 flag officers ...a top-down cleanup?...all is forgiven? No crystal ball here.
I hope that our military does not go back to those behaviors long ago...but...
Our POTUS fired 9 flag officers ...a top-down cleanup?...all is forgiven? No crystal ball here.
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SGT Craig Northacker
One of my favorite was being so short you could skydive off a dime...At least POTUS has done more than the VA - wonder if he has the ability to directly fire those who need it there?
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The slogan I joined up under, "Be All You Can Be", one of the best "ad" campaigns ever and should be brought back, was stupid to have ever gone away from it. If I remember correctly it was the #2 most recognizable campaign after either Coca-Cola or McDonalds.
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"Be all that you can be" which is what I saw on TV as a kid. I joined with "Army of One" didn't like it.
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