Companies Organize To Make It Easier To Buy Renewable Energy

Going green is often easier said than done, but a new business organization is hoping to change that. While focusing on large-scale energy buyers, the group plans to push for changes that could make renewable power more accessible for all Americans.

Companies from a variety of industries — including Walmart, General Motors, Google and Johnson & Johnson — are forming a trade association to represent firms that purchase renewable energy and remove barriers that make it complicated to shift away from carbon.

The new organization, the Renewable Energy Buyers Alliance, is building on years of work between corporations and climate advocacy nonprofits. Currently, about 200 companies, cities and universities are involved.

Miranda Ballentine, the CEO of the new trade group, says the organization will help push energy markets and public policies to make it easier to actually choose to buy green energy.