Posted on Jun 7, 2023
'Golf merger brings peace, but turmoil lies ahead'
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When the email dropped it was like reading an April Fools' Day spoof, so far-fetched was the notion of the established golf tours harmoniously joining forces with the breakaway LIV circuit.
After unprecedented rancour, mudslinging, litigation and burned friendships, the PGA and DP World Tours accepted they were better together with the Saudi Arabian Public Investment Fund (PIF).
It is an extraordinary about turn but there are billions of reasons why. Many observers will conclude the Kingdom has now bought men's professional golf.
Critics of its human rights record regard the deal as another tawdry extension of sportswashing.
This is a commercial deal bringing the tours under the same umbrella as LIV, which shook up the men's game like never before when it came into being a year ago. They will be unified in seeking profits.
The tours themselves will continue with their 2023 schedules, but the new commercial reality means future calendars will be heavily altered. While there is now peace between rival factions, there will still be plenty of turmoil ahead.
After unprecedented rancour, mudslinging, litigation and burned friendships, the PGA and DP World Tours accepted they were better together with the Saudi Arabian Public Investment Fund (PIF).
It is an extraordinary about turn but there are billions of reasons why. Many observers will conclude the Kingdom has now bought men's professional golf.
Critics of its human rights record regard the deal as another tawdry extension of sportswashing.
This is a commercial deal bringing the tours under the same umbrella as LIV, which shook up the men's game like never before when it came into being a year ago. They will be unified in seeking profits.
The tours themselves will continue with their 2023 schedules, but the new commercial reality means future calendars will be heavily altered. While there is now peace between rival factions, there will still be plenty of turmoil ahead.
'Golf merger brings peace, but turmoil lies ahead'
Posted from bbc.comPosted in these groups: 
Saudi Arabia
Golf
Saudi Arabia Golf
Posted 11 mo ago
Responses: 2
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PO1 William "Chip" Nagel bottom line... $$$$...
..."This is a commercial deal bringing the tours under the same umbrella as LIV, which shook up the men's game like never before when it came into being a year ago. They will be unified in seeking profits.
The tours themselves will continue with their 2023 schedules, but the new commercial reality means future calendars will be heavily altered. While there is now peace between rival factions, there will still be plenty of turmoil ahead."
..."This is a commercial deal bringing the tours under the same umbrella as LIV, which shook up the men's game like never before when it came into being a year ago. They will be unified in seeking profits.
The tours themselves will continue with their 2023 schedules, but the new commercial reality means future calendars will be heavily altered. While there is now peace between rival factions, there will still be plenty of turmoil ahead."
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The so-called merger between the PGA and LIV, should bring about conflict at first, but I believe it will be good for the fans to see and watch the best players in golf from around the world participate in this extremely popular sport! I, for one, look forward to it! I do hope it goes well!!! LOL!
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