Taylor Swift's star power sends Travis Kelce's jersey sales soaring

https://www.npr.org/2023/09/27/ [login to see] /taylor-swifts-travis-kelce-jersey-sales
It takes 106 football players to sell out an NFL stadium, or one Taylor Swift. So it's little surprise that after Swift came to a Kansas City Chiefs game, apparently to see tight end Travis Kelce, sales of Kelce's jersey went through the roof.

That's according to Fanatics, the NFL's official e-commerce partner for jerseys and other apparel and gear.

"On Sunday, Travis Kelce was one of the top 5 selling NFL players," the company told NPR, "and saw a nearly 400% spike in sales throughout the Fanatics network of sites, including NFLShop.com."

The surge of interest propelled Kelce from 19th (dating from the start of the season through Saturday) into the top five since Sunday.