How a National Music Museum full of treasures made its home in the Midwest

I just looked this town up and it's basically in middle of Nowhere USA!
Here's a text with background info:
Vermillion is a city and the county seat of Clay County. It is in the southeastern corner of South Dakota, United States, and is the state's 12th-most populous city. According to the 2020 Census, the population was 11,695. The city lies atop a bluff near the Missouri River. Wikipedia
Weather: 27°F (-3°C), Wind SW at 6 mph (10 km/h), 84% Humidity Weather data
Population: 11,802 (2021)
ZIP code: 57069
Area code: 605
Elevation: 1,234 ft (376 m)
Incorporated: 1877

Vermillion, South Dakota, home of the University of South Dakota, was ranked among the Smithsonian Magazine’s 15 Best Small Towns to Visit in 2023.