Profield Reserve owner curates Inside/Outside to give St. Louis artists a fair shot

Christopher Loss has a plan for the art scene in St. Louis — and he’s ready to execute.

While Loss was winning the hearts of St. Louisans with his successful apparel line Profield Reserve, he was also building community with local musicians and visual artists. Since Profield’s brick-and-mortar store on Cherokee Street opened in 2020, Loss has hosted concerts, parties, pop-ups and galleries while selling his wares.

Now, he is shifting focus with the storefront. Loss has moved Profield Reserve back to online only and is creating Field Club Media, an all-in-one creative agency and convening space.