Facebook Boycott Grows: Ford Joins Coca-Cola, Starbucks And Other Brands

The exodus of major advertisers from Facebook continues to grow as the company weathers criticism over its handling of racist, violent and other hateful rhetoric on the platform.
On Monday, Ford became one of the latest companies to pause social media advertising when it announced a 30-day halt. Another major brand, Pepsi, is reportedly weighing a similar move, following Starbucks, Coca-Cola, Unilever and dozens of other brands shifting their ad dollars away from Facebook.
The brands said they are standing up against hate speech. Clorox, for instance, said it will stop all advertising on Facebook through December because "we feel compelled to take action against hate speech."
Facebook has been under intense scrutiny over its handling of recent posts by President Trump. After weeks of a staunch hands-off approach, CEO Mark Zuckerberg on Friday reversed course as a parade of brands began severing their ties with the company. Zuckerberg said Facebook will put warning labels on posts that break its rules, even if they are newsworthy, opening the door to potentially labeling posts by Trump.