Posted on Jun 26, 2018
SMA: The ‘Army Strong’ slogan may not be long for this world
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I love "Army Strong!" I came was a "Be All You Can Be" recruit. I never was feeling "Army of One." I wonder what will be next?
SMA: The ‘Army Strong’ slogan may not be long for this world
Posted from armytimes.com
Recruiting
Marketing
Posted 6 y ago
Responses: 9
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Thank for sharing my friend COL Charles Williams I hope that Recruiting command has some wise people and they will develop a slogan that attracts young people to serve this nation in Army uniforms.
IMHO "Army Strong" and "Army of One" were not very appealing to young men especially over the past couple decades.
Recruiting slogans and campaigns need to motivate young people to enlist in the US Army.
1. I thought that “Be All You Can Be” [U.S. Army recruiting slogan (1980-2001)] was a motivating slogan because it directly linked the self-motivating desires of young people and indirectly reminded them that being a part of a team was the best way to lift oneself up.
2. Self-starters will enlist anyway into the U.S. Army. I didn't pay attention to the Army slogan “Today’s Army Wants to Join You” [-U.S. Army recruiting slogan (1971-1980)]
3. I enlisted in 1974 against the wishes of my family. I had been very interested in enlisting as a soldier and did so despite nobody else in my family agreeing with me.
What do you think? CPT Don KempSFC Greg Bruorton CPT (Join to see) 1stSgt Eugene Harless MSgt Ken "Airsoldier" Collins-HardySSG Jon Hill SPC Douglas Bolton Debbie Pomeroy Cloud Kathlean KeeslerSGT Tim Fridley (Join to see) Michael Horne SSG David Andrews Sgt John H. Sgt David G Duchesneau SGT Mark Halmrast CW5 Jack Cardwell Cynthia Croft
IMHO "Army Strong" and "Army of One" were not very appealing to young men especially over the past couple decades.
Recruiting slogans and campaigns need to motivate young people to enlist in the US Army.
1. I thought that “Be All You Can Be” [U.S. Army recruiting slogan (1980-2001)] was a motivating slogan because it directly linked the self-motivating desires of young people and indirectly reminded them that being a part of a team was the best way to lift oneself up.
2. Self-starters will enlist anyway into the U.S. Army. I didn't pay attention to the Army slogan “Today’s Army Wants to Join You” [-U.S. Army recruiting slogan (1971-1980)]
3. I enlisted in 1974 against the wishes of my family. I had been very interested in enlisting as a soldier and did so despite nobody else in my family agreeing with me.
What do you think? CPT Don KempSFC Greg Bruorton CPT (Join to see) 1stSgt Eugene Harless MSgt Ken "Airsoldier" Collins-HardySSG Jon Hill SPC Douglas Bolton Debbie Pomeroy Cloud Kathlean KeeslerSGT Tim Fridley (Join to see) Michael Horne SSG David Andrews Sgt John H. Sgt David G Duchesneau SGT Mark Halmrast CW5 Jack Cardwell Cynthia Croft
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SSgt Boyd Herrst
You had dworked it over inyour mind and decided what your ‘forte’
Would be.. You run it through and decided being an officer was your next step... and onward and upward you went!... There may have been obstacles thrown in your path that made you wonder if being an officer
Was the way to go but to you it was a challenge to keep going ... and you did, all the way to LtCol.... Was your family where you were brought up still not happy or did they grow to accept what you did and/or just distance themselves?
My dad and mom thought I’d do my hitch and get out... at the time(‘75,
The jobs weren’t there.. I’d already decided early on to stay around the AF way of life. i’d had the AFJROTC and that prepared me good because we had great Retired
NCOs to mold us. I worked some Sirmen sho though that as long as their uniforms were clean and somewhat pressed and everything on them was where it should be was good enough! It wasn’t like that for me.. haircut right, uniform clean, pressed. E’thing exactly in right spot accord’g to AFM.. great hygiene.. go in, pay attention, don’t be afraid to ask questions.. I watched and I wanted to mske sure that was the right way becsuse it didn’t look quite like that in the CDCs... later, the Sgt asked me to explain it back, show him .. and I did... “Well.. looks like I was taught wrong! Thanks for bringing that to my attention Airman Herrst... Airman Herrst has shown me I was instructing you wrong..”. He told the group, and admitted he was taught a short-cut..that was wrong.. (short cuts in any occupation can be hazardous.. especially where preparing food is involved.. proper sanitation, handling, refrigeration..
The Sgt had skipped some steps..
that may have caused s’one to get a improperly prepared entree and then maybe be sick later.. when preparing any type of fowl. Whether
Previously froze or not, still have to make sure it is clean.. bits of organs can still be in cavities where the part of the carcass is.. or even pin
Feathers.. We got a box that got past inspection.. I gathered at /near
end of shift.. After inspecting ourselves... we called MPH( Military Public Health). We got a LtCol by chance and he looks at it and condemned the whole case.. we had more chicken and he checked it all. That had to of been the last case. We got a receipt and he took
It with him.. We got credited for it..
That’s an example why one has to be on their toes when handling food. Airmen’s lives are dependent on getting safe food.. Anotber Airman wanted to know who taught that Sgt.... it turned out that guy was gone after his first hitch.. ..
Another reason to ask questions when observing how to do s’thing..
as the day moved on I asked..
more sit-reps turned up... Some guys asked why I kept doing that..
I want to learn the right way.. I replied.. As time went on.. I had my turn to mentor/train Airmen and made sure I did it right.. by how the CDCs show them.. I got offered the opportunity to take proficiency
Pay test and did quite well.. some questions were on OJT and what methods.. of course given 4 to choose from.. I believe 2 were correct.. ; A&C or B&D.. there were 5 to 6 questions like that... I did good.. got a high enough score and did a 98 out of a 100 question correctly.. $30 extra a month..
Did that test twice. 2d time
After I took it(3 months later)
The Cmdr decided to promote me
3 months early.. it was approved by higher ups.. That moved my testing for SSGT closer 3 months. There were a few not happy with that...
They would have preceded me by two months was why.. but instead of fighting my promotion.. they wanted promotions at or preceding mine by a month.. We’ll think it over... It took them 6 months to think about it.. by that time they’d had their rank.. and I had mine on long enough to test for SSGT and
Did it 1st time around... I was on the next cycle. Of promotions... I followed some 6 year Sgts that finally got theirs(TIG/TIS)... beat out some 7 and 8 year Sgts. Where prob’ly performance reports dragged them down.. only one like that where I was at.. We were buds anyway .. we didn’t let that get in our way.. I made it my job to help him get it next test time..up to the point where he went northwest and I went straight west to California..
Would be.. You run it through and decided being an officer was your next step... and onward and upward you went!... There may have been obstacles thrown in your path that made you wonder if being an officer
Was the way to go but to you it was a challenge to keep going ... and you did, all the way to LtCol.... Was your family where you were brought up still not happy or did they grow to accept what you did and/or just distance themselves?
My dad and mom thought I’d do my hitch and get out... at the time(‘75,
The jobs weren’t there.. I’d already decided early on to stay around the AF way of life. i’d had the AFJROTC and that prepared me good because we had great Retired
NCOs to mold us. I worked some Sirmen sho though that as long as their uniforms were clean and somewhat pressed and everything on them was where it should be was good enough! It wasn’t like that for me.. haircut right, uniform clean, pressed. E’thing exactly in right spot accord’g to AFM.. great hygiene.. go in, pay attention, don’t be afraid to ask questions.. I watched and I wanted to mske sure that was the right way becsuse it didn’t look quite like that in the CDCs... later, the Sgt asked me to explain it back, show him .. and I did... “Well.. looks like I was taught wrong! Thanks for bringing that to my attention Airman Herrst... Airman Herrst has shown me I was instructing you wrong..”. He told the group, and admitted he was taught a short-cut..that was wrong.. (short cuts in any occupation can be hazardous.. especially where preparing food is involved.. proper sanitation, handling, refrigeration..
The Sgt had skipped some steps..
that may have caused s’one to get a improperly prepared entree and then maybe be sick later.. when preparing any type of fowl. Whether
Previously froze or not, still have to make sure it is clean.. bits of organs can still be in cavities where the part of the carcass is.. or even pin
Feathers.. We got a box that got past inspection.. I gathered at /near
end of shift.. After inspecting ourselves... we called MPH( Military Public Health). We got a LtCol by chance and he looks at it and condemned the whole case.. we had more chicken and he checked it all. That had to of been the last case. We got a receipt and he took
It with him.. We got credited for it..
That’s an example why one has to be on their toes when handling food. Airmen’s lives are dependent on getting safe food.. Anotber Airman wanted to know who taught that Sgt.... it turned out that guy was gone after his first hitch.. ..
Another reason to ask questions when observing how to do s’thing..
as the day moved on I asked..
more sit-reps turned up... Some guys asked why I kept doing that..
I want to learn the right way.. I replied.. As time went on.. I had my turn to mentor/train Airmen and made sure I did it right.. by how the CDCs show them.. I got offered the opportunity to take proficiency
Pay test and did quite well.. some questions were on OJT and what methods.. of course given 4 to choose from.. I believe 2 were correct.. ; A&C or B&D.. there were 5 to 6 questions like that... I did good.. got a high enough score and did a 98 out of a 100 question correctly.. $30 extra a month..
Did that test twice. 2d time
After I took it(3 months later)
The Cmdr decided to promote me
3 months early.. it was approved by higher ups.. That moved my testing for SSGT closer 3 months. There were a few not happy with that...
They would have preceded me by two months was why.. but instead of fighting my promotion.. they wanted promotions at or preceding mine by a month.. We’ll think it over... It took them 6 months to think about it.. by that time they’d had their rank.. and I had mine on long enough to test for SSGT and
Did it 1st time around... I was on the next cycle. Of promotions... I followed some 6 year Sgts that finally got theirs(TIG/TIS)... beat out some 7 and 8 year Sgts. Where prob’ly performance reports dragged them down.. only one like that where I was at.. We were buds anyway .. we didn’t let that get in our way.. I made it my job to help him get it next test time..up to the point where he went northwest and I went straight west to California..
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LTC Stephen F.
My parents and sisters accepted my desire to be a professional military office some time after I was admitted as a cadet SSgt Boyd Herrst My sisters had gone to the University of Pennsylvania for free since my dad worked there.
I suppose it became clear to my family that my West Point education was an honorable one.
I suppose it became clear to my family that my West Point education was an honorable one.
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SSgt Boyd Herrst
I broke a bunch of years of Navy tradition I n our family.. I went AF..
FLY*Fight*Win... Go AIR FORCE !..
like I stated previously I was in Vo-tech, worked for Great Aunt for some years .. Joined AF Reserve, switched to Regular AF ..year later..
Took bypass skill test.. passed it and started with skill level, started on and finished next level by December.. and changed to regular AF in late Spring.. No loss of rank..
AF needed Cooks and I had what they wanted. 5 skill level, had held 1st Cook position several times(de facto sit-reps.. >Reg 1st Cook off duty.... (Cooks on other shift offered to come over fill-in.. Shift leader wanted to keep continuity.. and use Airmen already on shift and we worked well together already...
Production leader NCO agreed.. end of convolt..
FLY*Fight*Win... Go AIR FORCE !..
like I stated previously I was in Vo-tech, worked for Great Aunt for some years .. Joined AF Reserve, switched to Regular AF ..year later..
Took bypass skill test.. passed it and started with skill level, started on and finished next level by December.. and changed to regular AF in late Spring.. No loss of rank..
AF needed Cooks and I had what they wanted. 5 skill level, had held 1st Cook position several times(de facto sit-reps.. >Reg 1st Cook off duty.... (Cooks on other shift offered to come over fill-in.. Shift leader wanted to keep continuity.. and use Airmen already on shift and we worked well together already...
Production leader NCO agreed.. end of convolt..
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COL Charles Williams The slogan in my day 1975 was "Today's Army Wants to Join You," which I thought was pretty lame. I hope they come up with a real winner this next time!.
Here is my mine - "Warriors for a New Army!"
Here is my mine - "Warriors for a New Army!"
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The music has become an identifier for the Army. West Point Band played at close of event Friday. The Navy has nothing to match.
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