Why do we believe things that aren't true? | Philip Fernbach | TEDxMileHigh

We are at a point where a republican and a democrat can say the exact same thing and people will see it as wrong when the other party says ir and right when their own party says it.

The results from an internet search should be the first impression of what is expected. however, tech companies themselves are not immune from bias. If they have your typical usage statics, they will share with you, the data that most closely matches your current beliefs as well as past search results.

The best way to prove this is to search for something you wouldn't typically look for, like a reclining chair. The next time you log into a system that shows ads, you will see ads for your original search. Political searches will do the exact same thing. If you consistently look up democrats and democrat policy, that is the search results you will get in the future; it was designed that way. It puts you into an echo chamber, by design.

My niece, who is white, likes k-pop, her search results are typically in Korean and she doesn't even know the Korean language. The algorithms put her in a category based on her likes and dislikes. It does the same for politics.

They (tech companies) are selling your search results, preferences, user information, and demographics to the highest bidders to target you for ads, both political and commercial.

If it says free usage, read the fine print... You are the product! And if that first search result fits your current beliefs, i.e., confirmation bias, look again or choose another search engine.