Posted on Apr 26, 2021
Facebook v Apple: The ad tracking row heats up
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A new feature is being introduced to iPhones and iPads this week which is causing a huge rift between Apple and Facebook.
It will allow device users to say no to having their data collected by apps.
Facebook has been put in a spin by this because user data - and the advertising it can generate - is what makes the company so profitable. This update could deal a severe blow to its business model.
It will allow device users to say no to having their data collected by apps.
Facebook has been put in a spin by this because user data - and the advertising it can generate - is what makes the company so profitable. This update could deal a severe blow to its business model.
Facebook v Apple: The ad tracking row heats up
Posted from bbc.com
Posted 3 y ago
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