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This is a picture of an Army recruiting ad (obviously, aimed at recruiting women) that appeared in a 1972 magazine. It includes the slogan of the day, "Today's Army Wants to Join You".
What do you think of the various slogans that have been used through the years? Do you have a favorite? Do you think some have been more effective than others? Is it time for a new one? Any suggestions for one?
What do you think of the various slogans that have been used through the years? Do you have a favorite? Do you think some have been more effective than others? Is it time for a new one? Any suggestions for one?
Posted in these groups: 
Recruiting
Recruiting
Posted >1 y ago
Responses: 44
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Enlisted: Be all that you can be. Simple but effective to this day.
Recruited from: Be all you can be - Army of one (very challenging). Terrible ad campaign
I liked Army Strong the message the ad campaign was not well executed. The emphasis was not on all strength. In hindsight I would have stressed "Mentally and Physically tough trained in my warrior tasks and drills.
Recruited from: Be all you can be - Army of one (very challenging). Terrible ad campaign
I liked Army Strong the message the ad campaign was not well executed. The emphasis was not on all strength. In hindsight I would have stressed "Mentally and Physically tough trained in my warrior tasks and drills.
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Yes I'm a Sailor. However when I was growing up in the 70's and 80's I often played Soldier with my friends and wanted to join the Army when I got older. All because of the Army recruiting slogan "Be All You Can Be."
I even remember the other part, "Get an edge on life in the Army!"
I even remember the other part, "Get an edge on life in the Army!"
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SGT William Howell
I actually read a paper about that very slogan. After WW2 the Marines were in a recruiting slump. Somebody(enlisted I believe) that worked in recruiting command stated that the Marines were the toughest, meanest, and most elite branch of the service and why not tell people joining that exact thing. "The Few, The Proud, The Marines" came from that. As far as I know the Marines have never missed a recruiting goal since then.
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SSG Linda Holt, I'm afraid SFC Joe S. Davis Jr., MSM, DSL beat you to the punch on this discussion thread! By the way, I enlisted on 9AUG69, so the slogan then was "Look Sharp, Be Sharp, Go Army". This clearly was taken from the 1952 Gillette razor blade commercial, "Look Sharp, Feel Sharp, Be Sharp". The slogan was used by Gillette for decades!
https://www.rallypoint.com/answers/which-army-slogan-did-you-join-with-mine-was-be-all-you-can-be-in-the-army-1989
https://www.rallypoint.com/answers/which-army-slogan-did-you-join-with-mine-was-be-all-you-can-be-in-the-army-1989
Which Army Slogan did you join with?"Mine was "Be All You Can Be " In The Army (1989). |...
2006 to present "Army Strong" is the recruiting slogan that is used currently by the United States Army. The composer of the song used in the Army Strong television commercials is Mark Isham.[3] 2001 to 2006 A humvee wrapped with the slogan in April 2006 "Army of One" was a relatively short-lived recruiting slogan. It replaced the popular "Be All You Can Be" and was replaced in 2006 by the new slogan "Army Strong".[4]The Army of One slogan was...
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SSG Linda Holt
Oops! You're right, LTC Stephen C.. Thank you for bringing that to my attention. Actually, that was a very good slogan. I think it could work just as well today.
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Be all that you can be, and that is how I lived my life and my 27 year Army career!
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Personally I think that "Be All You Can Be" actually sums up what is wanted from someone who is going to be "professional military".
"Army of One" and "Army Strong" are PR slogans designed by advertising executives.
Quite frankly I'd never want to have anyone who thought that they were an "Army of One" under my command - people like that are dangerous because "warriors" make crappy "soldiers".
"Army Strong" is simply meaningless bafflegab.
"Army of One" and "Army Strong" are PR slogans designed by advertising executives.
Quite frankly I'd never want to have anyone who thought that they were an "Army of One" under my command - people like that are dangerous because "warriors" make crappy "soldiers".
"Army Strong" is simply meaningless bafflegab.
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