Posted on May 7, 2016
Should the Army do away with Patches and go to one universal Symbol like the Marines EGA?
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As a Recruiter I have had insight on the Army Branding, and marketing Team for USAREC. We are getting beat by the Marines when it comes to image. The patches make civilians ask what do you do in the Army, on the flip side when a civilian sees a Marine no questions needed to be asked, whats your thoughts
Posted >1 y ago
Responses: 530
Leave the patches. The history of these patches, and the sacrifices made wearing them, makes it feasible to leave them in place. It is ok with me for civilians to ask "what do you do?" It opens up dialog to something most people do not know much about. For instance- when I am asked this question, my response is always the same "I blow s**t up" then I explain what Field Artillery is and how it works and the response back is always "that's awesome!" We are not the Marines for a reason!!
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As a recruiter back in 2000, we had the same issue. Marines will always win out in the image war with the Army. That is their primary product, an image of some romanticized ideal. I have a great respect for Marines, and certainly like them around when the bullets start flying, but that is all image. The Army is no better or worse than the Marine Corps, just different. I think we need to embrace that difference. The difference you are outlining is really based in the two services identities. Marines identify with being Marines and their history is discussed in terms of what the Marine Corps has done in war. Soldiers, on the other hand, identify with their unit, and the history of the Army is discussed in terms of units. The 82nd is remembered for its combat jumps. The 101st among other things is remembered for the Battle of the Bulge, The Cav for its actions in Korea and and being the Airmobile Division in Vietnam. Even the 86th CSH will be remembered for its identity in OIF as Baghdad ER. Each unit carries its own distinct history, and those patches remind those who have served of the contributions made by those who came before. Wearing that patch on the right sleeve forever ties the soldier wearing it to the combat history of that unit. Let's not water down our history for the sake of competing with the Corps. Let's honor our predecessors, and those who gave the last full measure under those colors by wearing our individual unit combat patches with pride and honor.
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I was a recruiter in Lincoln, Nebraska. Most civilians couldn't tell the difference between Soldiers, Marines, or Bus Drivers.
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CSM Charles Hayden Passed 7/29/2025
SFC Joseph Weber The real problem is that most civilians do not care enough to know those differences.
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SFC Arthur Tucker
Almost all recognized my Green Beret and had questions for me. Back in the early sixties when we first started wearing the beret out I was asked if I was in the French military. That was before the movie "The Green Berets" came out.
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LCpl Darrell J. Farley Jr.
SFCJoseph Weber, the only trouble determining the difference between anybody and bus drivers would be the Air Force and Greyhound Drivers.
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No. We are individualistic in our units, and that patch denotes this. Not knocking the Marines since they don't wear them on their uniforms, but that is a choice THEY made. I'm kinda on the fence about wearing colored patches in Garrison. It's not a bad idea being the BRO can be worn under specific times in garrison. Maybe what the real focus the Army should be dealing with is the massive drawdown that is breaking the force slowly, the massive loss of experience without a knowledge base to capture what these leaders know so it can be applied later. Plenty of flag officers have this. Never saw this with NCO's, and that is where the biggest lessons learned come from.
Patches, smatches.....we don't need no stinkin patches......BUT I WANT my stinkin patch.
Patches, smatches.....we don't need no stinkin patches......BUT I WANT my stinkin patch.
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LTC Paul Labrador
I would love to see color patches worn in garrison considering that we no longer wear them on our dress uniforms. And since it's all velcroed on now, changing to a subdued patch is no more onerous than changing to a subdued flag for field ops.
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MSG (Join to see)
we need to communicate to the juniors that we not only served but who we served with and sometimes this patch can do it, not all our experiences come from regular army
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The difference in image between the Marine Corps and the Army has nothing to do with patches.
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SGT Michael Thorin
As I stated earlier, the image difference comes from content, not from patches. If a guy walks into a U.S.M.C. recruiting station, he is there to join the Marines, not because of the patches, but because of the history. Alternatively, a recruit who desires to join the Army will not change his mind just because he doesn't like the patches. (Opinions only, but I feel pretty confident in saying this.)
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Someone needs to go to the pentagon, go into the subterranean hideout of the "GOOD IDEA FAIRY" and crush its skull with a lead pipe, dismember the body and then burn it to ashes. From that day forward anyone looking to re-invent the GOOD IDEA FAIRY needs a similar treatment.
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SSG Edward Tilton
There are always POGs and REMFS sitting around their offices trying to find ways to be mistaken for a real soldier.
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Stop wearing your ACUs to the station and come dressed for success. If you want to compare the ARMY to the Marines your going about all wrong. It's not about patches it's about how they come to work! I don't know how they do it now a days but it was shortly after I became a recruiter that they started letting army wear ACUs instead of your dress greens/blues whatever. There was a huge decline in success when that happened. If your too comfortable you give off a lazy stigma to those walking through the door.
With my station commanders permission I asked if I could come in some days business casual as long as I had an army logo shirt or pin. Days we had PT I came in my ACUs and then changed into my greens.
I would even go into other recruiting branches in civilian clothes and pose as a potential looking for information. I found out what the other branches thought about the army recruiting station. People respond to professionalism. It's not about patches, it's about your appearance!
With my station commanders permission I asked if I could come in some days business casual as long as I had an army logo shirt or pin. Days we had PT I came in my ACUs and then changed into my greens.
I would even go into other recruiting branches in civilian clothes and pose as a potential looking for information. I found out what the other branches thought about the army recruiting station. People respond to professionalism. It's not about patches, it's about your appearance!
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SFC Terry Murphy
I left Panama in 1988 for recruiting duty. I was in an Airborne unit, the 1st Bn 508th Inf. When I showed up at my station, which happened to be the station I joined at and the station commander was my recruiter, I was wearing my dress greens, bloused jump boots and beret. After greeting me and introducing me to the other recruiters, my station commander told me that I was to wear my uniform just as it was. He appreciated the fact that my uniform stood out and looked sharp.
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SFC (Join to see)
I believe there's more pride in the brass @Terry Murphy . Just my personal opinion on it. I got higher numbers each month when I wore my greens or the business casual. My station commanders ended up taking my extras and giving them to other recruiter. Personally I had issue with that. I don't think others should have been rewarded for laziness. But again, kinder gentler army. What do you do.
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SSG Shauna Holmes
That's how I got got. Recruiter in Class A's and I asked him if he was a colonel.
Damn SF MSG....
Damn SF MSG....
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