Lady Bird Johnson - Wikipedia

Claudia Alta "Lady Bird" Johnson (née Taylor; December 22, 1912 – July 11, 2007) was First Lady of the United States(1963–1969) as the wife of the 36th President of the United States, Lyndon B. Johnson.

Notably well-educated for a woman of her era, she proved a capable manager and a shrewd investor. After marrying Lyndon B. Johnson in 1934 when he was a political hopeful in Austin, Texas, she used a modest inheritance to bankroll his congressional campaign, and then ran his office while he served in the Navy. She bought a radio station, and, later, a television station which generated revenues that made the Johnsons into millionaires. As First Lady, she broke new ground by interacting directly with Congress, employing her own press secretary, and making a solo electioneering tour.

Johnson was an advocate for beautifying the nation's cities and highways ("Where flowers bloom, so does hope"). The Highway Beautification Act was informally known as "Lady Bird's Bill.” She received the Presidential Medal of Freedom and the Congressional Gold Medal, the highest honors bestowed upon a US civilian.