Posted on Aug 16, 2014
SFC Joe S. Davis Jr., MSM, DSL
217
217
0
E64b4cad
2006 to present

"Army Strong" is the recruiting slogan that is used currently by the United States Army. The composer of the song used in the Army Strong television commercials is Mark Isham.[3]

2001 to 2006
A humvee wrapped with the slogan in April 2006
"Army of One" was a relatively short-lived recruiting slogan. It replaced the popular "Be All You Can Be" and was replaced in 2006 by the new slogan "Army Strong".[4]The Army of One slogan was meant to mean as described Sun Tzu's Art of War in Chapter VI Weak Points and Strong, that you are only as strong as your weakest link,if the enlisted soldiers are not trained by the non commissioned officers,because the officer are not with troops and checkout what they need,a Army is very weak. The reason for the replacement is believed to be[by whom?] that the slogan "Army of One" is contrary to the idea of teamwork.[citation needed] It is unknown whether this slogan was taken directly from the poster for the 1976 Clint Eastwood film The Outlaw Josey Wales, which had "An Army of One" under a drawing of the Josey Wales character. The "One" in the slogan was an acronym, standing for Officers, Non-Commissioned, and Enlisted,[citation needed] the three types of Soldiers in the US Army.

1980 to 2001

Be All (That) You Can Be was the recruiting slogan of the United States Army for over twenty years.[5] This popular slogan was created by Earl Carter while at the advertising firm N. W. Ayer & Son. He was awarded the Outstanding Civilian Service Award for his efforts.[6] In his autobiography Soul of It All, Michael Bolton claims to have sung the jingle in the early 1980s.[7]

1971 to 1980

"Today's Army Wants to Join You" was a recruiting slogan from the 1971 Volunteer Army (Project VOLAR) campaign, which was introduced as the country prepared to transition to an all-volunteer military. When N. W. Ayer & Son, who were engaged by the US Army, believed they felt the army said "Today's Army is changing; we want to meet you half way", the firm came up with that slogan. General William Westmoreland asked "Do we have to ask it that way?" but agreed to the campaign. The slogan was replaced by "Join the People Who've Joined the Army" in 1973, which later evolved into "This is the Army."[8]

Slogan was written in 1971 by Ted Regan Jr., Executive Vice President and Executive Creative Director of N.W. Ayer, the Army's ad agency. Regan also wrote the follow up slogan, "Join the people who've joined the Army."

Circa 1950s–1971
"Look Sharp, Be Sharp, Go Army!"was a recruiting slogan in the 1950s and 1960s. The Big Picture,[disambiguation needed] public announcements on broadcast television, and highway roadway signs advertised the slogan during a time of a national draft of young men 18 to 34 years of age. The advantage of volunteering for Service, vice being drafted, was choosing the career field you wanted to serve and/or first unit or location of assignment.

World War I
"I Want YOU for US Army" featured on a poster of Uncle Sam painted by James Montgomery Flagg.

http://en.wikipedia.org/wiki/Slogans_of_the_United_States_Army

https://www.youtube.com/watch?v=9-Mc1uQW8RI
Edited 5 y ago
Avatar feed
Responses: 350
SFC Greg Bruorton
2
2
0
I think it was, "We Want You!" with the pointing finger of Uncle Sam.
(2)
Comment
(0)
Avatar small
MAJ James Woods
2
2
0
Signed up under "Be all that you can be" and experienced "Army of One" and "Army Strong". Didn't have issue with any of them; just laughed at the political correctness BS that hit social media during the "Army of One" campaign.
(2)
Comment
(0)
SSG Edward Tilton
SSG Edward Tilton
6 y
I'm still waiting for Army of Two
(2)
Reply
(0)
Avatar small
SPC Andi Mathis
2
2
0
Be All That You Can Be In The Army 1988
(2)
Comment
(0)
Avatar small
SGT Bruce Burchett
2
2
0
We do more before 9AM than most people do all day.
(2)
Comment
(0)
Avatar small
1SG Klayton W. Hayes
2
2
0
“‘Look Sharp, Be Sharp, Go Army” I would prefer this traditional one be adopted and never replaced: “Army, 1775, This We Will Defend”
(2)
Comment
(0)
Avatar small
SFC Bill Snyder
2
2
0
How about a "Get Out of Jail Free" card? :) When I wen in in the 50s we didn't have slogans.
(2)
Comment
(0)
Avatar small
MAJ Joseph Lafferty
2
2
0
I just wish the Army had a better Logo. That star pales badly next to the Marine or Navy logo.
(2)
Comment
(0)
Avatar small
COL Civil Affairs Officer
2
2
0
Greetings. You are hereby order to report......................... or something similar to that.
(2)
Comment
(0)
Avatar small
MSG Chuck Pewsey
2
2
0
Was "This we'll Defend" a slogan or just for drill sergeants? I remember it from basic in 1967 and was quite puzzled by it.
(2)
Comment
(0)
Avatar small
SPC William Szkromiuk
2
2
0
F.T.A.
Fun Travel and Adventure
Or the more popular...............
F*** The Army.
(2)
Comment
(0)
SGT David A. 'Cowboy' Groth
SGT David A. 'Cowboy' Groth
6 y
SFC Joe S. Davis Jr., MSM, DSL - Thank you for the mention Joe.
(0)
Reply
(0)
MSG Chuck Pewsey
MSG Chuck Pewsey
6 y
I'm afraid it was the latter.
(1)
Reply
(0)
SPC William Szkromiuk
SPC William Szkromiuk
6 y
Sucks getting old haha.
(0)
Reply
(0)
Avatar small

Join nearly 2 million former and current members of the US military, just like you.

close