Time for rebranding from the Morning Brew
The U.S.’ current reckoning with racial injustice has led some companies to remove racist imagery from their brand names and packaging.

In the pantry
Aunt Jemima owner Quaker Oats (itself a PepsiCo subsidiary) said it would change the syrup and pancake mix brand’s packaging this fall and decide on a new name shortly after. The decision followed a wave of social media posts highlighting the 131-year-old brand’s roots in slavery-era stereotypes—the name Aunt Jemima comes from a song in a minstrel show.

Then, food and candy bigwig Mars said it would “reevaluate” its Uncle Ben’s rice brand. “Now is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do,” it said in a statement.

In the locker room
Critics from Rep. Alexandria Ocasio-Cortez to former offensive lineman Tre Johnson have used this moment to renew calls for the NFL’s Washington Redskins to change their name. Earlier this spring, Land O'Lakes said it would remove the image of a Native American woman from its products.