"The U.S. is seeing a late-summer spike in COVID cases, prompting some schools, hospitals and businesses to encourage—or even require—people to start masking up again. ... "[Dr. Stephen Thomas, an infectious disease physician and professor at Upstate Medical University in Syracuse] says the combination of those factors prompted the decision to mandate masks—and it already appears to be helping."
OK, but: Few news outlets feel obliged to mention that, as the author of the gold-standard systematic review on the efficacy of masks put it earlier this year, "There is just no evidence that they make any difference. Full stop."
Nor are journalists rushing to revisit the downsides of masking, especially for children.
Flashback: The media probably got it right on masking the first time, albeit for the wrong reasons. Early in the pandemic, they parroted experts' proclamations that masks don't work.