Posted on Aug 16, 2014
SFC Joe S. Davis Jr., MSM, DSL
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2006 to present

"Army Strong" is the recruiting slogan that is used currently by the United States Army. The composer of the song used in the Army Strong television commercials is Mark Isham.[3]

2001 to 2006
A humvee wrapped with the slogan in April 2006
"Army of One" was a relatively short-lived recruiting slogan. It replaced the popular "Be All You Can Be" and was replaced in 2006 by the new slogan "Army Strong".[4]The Army of One slogan was meant to mean as described Sun Tzu's Art of War in Chapter VI Weak Points and Strong, that you are only as strong as your weakest link,if the enlisted soldiers are not trained by the non commissioned officers,because the officer are not with troops and checkout what they need,a Army is very weak. The reason for the replacement is believed to be[by whom?] that the slogan "Army of One" is contrary to the idea of teamwork.[citation needed] It is unknown whether this slogan was taken directly from the poster for the 1976 Clint Eastwood film The Outlaw Josey Wales, which had "An Army of One" under a drawing of the Josey Wales character. The "One" in the slogan was an acronym, standing for Officers, Non-Commissioned, and Enlisted,[citation needed] the three types of Soldiers in the US Army.

1980 to 2001

Be All (That) You Can Be was the recruiting slogan of the United States Army for over twenty years.[5] This popular slogan was created by Earl Carter while at the advertising firm N. W. Ayer & Son. He was awarded the Outstanding Civilian Service Award for his efforts.[6] In his autobiography Soul of It All, Michael Bolton claims to have sung the jingle in the early 1980s.[7]

1971 to 1980

"Today's Army Wants to Join You" was a recruiting slogan from the 1971 Volunteer Army (Project VOLAR) campaign, which was introduced as the country prepared to transition to an all-volunteer military. When N. W. Ayer & Son, who were engaged by the US Army, believed they felt the army said "Today's Army is changing; we want to meet you half way", the firm came up with that slogan. General William Westmoreland asked "Do we have to ask it that way?" but agreed to the campaign. The slogan was replaced by "Join the People Who've Joined the Army" in 1973, which later evolved into "This is the Army."[8]

Slogan was written in 1971 by Ted Regan Jr., Executive Vice President and Executive Creative Director of N.W. Ayer, the Army's ad agency. Regan also wrote the follow up slogan, "Join the people who've joined the Army."

Circa 1950s–1971
"Look Sharp, Be Sharp, Go Army!"was a recruiting slogan in the 1950s and 1960s. The Big Picture,[disambiguation needed] public announcements on broadcast television, and highway roadway signs advertised the slogan during a time of a national draft of young men 18 to 34 years of age. The advantage of volunteering for Service, vice being drafted, was choosing the career field you wanted to serve and/or first unit or location of assignment.

World War I
"I Want YOU for US Army" featured on a poster of Uncle Sam painted by James Montgomery Flagg.

http://en.wikipedia.org/wiki/Slogans_of_the_United_States_Army

https://www.youtube.com/watch?v=9-Mc1uQW8RI
Edited 5 y ago
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LTC Stephen C.
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Edited 6 y ago
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SFC Joe S. Davis Jr., MSM, DSL, I could have sworn that I answered, but maybe not. I enlisted on 9AUG69, so the slogan was "Look Sharp, Be Sharp, Go Army". This clearly was taken from the 1952 Gillette razor blade commercial, "Look Sharp, Feel Sharp, Be Sharp". The slogan was used by Gillette for decades! LTC Stephen F.
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CPT Manager
CPT (Join to see)
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LTC Stephen C. Same slogan, 21SEP1965, Hooah!
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SGT Robert George
SGT Robert George
7 y
Standing Tall and looking Good !!!!
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SGT Philip Roncari
SGT Philip Roncari
7 y
LTC Stephen Curlee -I'm one of those handful and I would definitely consider it good,it's always good to still be on the sunny side of the grass!
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LTC Stephen C.
LTC Stephen C.
>1 y
SFC Joe S. Davis Jr., MSM, DSL, although this thread is quite old, I just thought a correction was in order. Somewhere on this thread, SFC SW states that the recruiting slogan in effect when she enlisted in 1961 was "I Want You". She is completely wrong (by decades in this instance)! If she enlisted in 1961, her slogan was the same as mine, stated above. "I Want You" was from WWI, for goodness sake!
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LTC Stephen F.
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Edited 6 y ago
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"Today's Army Wants to Join You" was the slogan when I enlisted in November 1974 SFC Joe S. Davis Jr., MSM, DSL As recruits we did not her that slogan as much as VOLAR since we were volunteers. The first unit i was assigned to 20th Engineer Battalion (Combat) consisted of about 30% to 40% draftees when I reported in March 1975.
“Today’s Army Wants to Join You” -U.S. Army recruiting slogan audio recording from 1969.
https://www.youtube.com/watch?v=LbzFdh3Z0g0

FYI, SSG Donald H "Don" Bates
SP5 Jerry MuchaSP6: Roy WiltSPC (Join to see)SGT John MeredithCPL Dave HooverMSgt John McGowanMSG Dan WaltherMSgt David M.SGT Lee Jamison Lt Col Charlie BrownSGT Danny JusticeLTC Jeff ShearerCW3 Dick McManusSFC Stephen Lucas CW5 Jack Cardwell
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LTC Stephen F.
LTC Stephen F.
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PO1 William "Chip" Nagel - I am glad the U.S. Navy accepted you and they didn't assign you to a submarine, my fiend :-)
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PO1 William "Chip" Nagel
PO1 William "Chip" Nagel
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PO1 William "Chip" Nagel
PO1 William "Chip" Nagel
>1 y
LTC Stephen F. - Oh Hell No, I Like Going Outside. Stuck in a Tube Would Suck. I'm Smart but No Rocket Scientist, Math Wiz that I am Not and that is Where the Navy Gets It's "Nukes". The Only Section of the Asvab that I Aced was the Mechanical Translations which Means I'm a Code Maker/Code Breaker by Instinct.
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SSG Charley Jones
SSG Charley Jones
6 y
This was the slogan when I joined 11 Aug 1969. I got a draft intention letter and was given the chance to join a military service branch or be drafted. I joined tha US Army. I finished my military career after getting out and coming back in as a career counselor under the slogan "Be All That You Can Be" the greatest slogan of all.
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SSG Retired
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"We do more by 9am, than most people do all day."

Found out after that, that was ALL we do and it is always in the motor pool.
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SFC Mark Merino
SFC Mark Merino
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Motor stables...rotor stables...muck the stables. They all sucked.
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SFC Joe S. Davis Jr., MSM, DSL
SFC Joe S. Davis Jr., MSM, DSL
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SFC Mark Merino, one exception brother the Bradley our vehicle of choice and bread and butter!
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CW2 Squadron Maintenance Technician
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We had recently changed to "The Army of One" when I had joined. I think they should have kept "Be all you can be." However, do you thing the upcoming new moto will have the longevity that your moto did for 20 years?
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SFC Joe S. Davis Jr., MSM, DSL
SFC Joe S. Davis Jr., MSM, DSL
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CW2 (Join to see), I don't foresee it, however the Army as one has to be on the same accord, "One Team, One Fight concept and define the "Army of One Concept". Interesting.
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LTC Stephen F.
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Edited 6 y ago
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"Today's Army Wants to Join You" was the recruiting slogan from the 1971 Volunteer Army (Project VOLAR) campaign that was introduced as the country prepared to transition to an all-volunteer military when I enlisted in 1974 SFC Joe S. Davis Jr., MSM, DSL.
I believe I may have responded previously; but, just in case
Here are some motto, slogans and quotes focused on the US Army:
"U.S. Army Mottos
“This We’ll Defend” -U.S. Army official motto
“Duty, Honor, Country” -U.S. Military Academy at West Point
“Strike for Freedom” -III Corps Artillery
“Rangers Lead the Way” -U.S. Army Rangers
“No Mission Too Difficult, No Sacrifice Too Great, Duty First” -1st Infantry Division
“In Peace Prepare For War” -Fifth U.S. Army
“Firepower For Land Power -191st Ordinance Battalion

Recruiting Slogans
“Army Strong” -Current U.S. Army recruiting slogan
“Army of One” - U.S. Army recruiting slogan (2001-2006)
“Be All You Can Be” - U.S. Army recruiting slogan (1980-2001)
“Today’s Army Wants to Join You” -U.S. Army recruiting slogan (1971-1980)
"Look Sharp, Be Sharp, Go Army!" was a recruiting slogan in the 1950s and 1960s.
"I Want YOU for US Army" World War I through WWII - featured on a poster of Uncle Sam painted by James Montgomery Flagg.

Army Quotes & Sayings
“Loyalty, Duty, Respect, Selfless-Service, Honor, Integrity, Personal Courage” - The Army Values
“If a man does his best, what else is there?” - Gen. George S. Patton
“Accept the challenges so that you can feel the exhilaration of victory.” - Gen. George S. George Patton
“The truth of the matter is that you always know the right thing to do. The hard part is doing it.” - Gen. Norman Schwarzkopf
Images: I Want YOU for US Army, WWII US Army Airborne Paratrooper Recruiting Poster; 1971 Large 2 Page Print Ad Of Today's Army Wants To Join You; 1943 Bradshaw Crandell. Join the WAC now! (USA)


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SGT Cynthia Barnard
SGT Cynthia Barnard
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I joined under the “Be all you can be” slogan
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SGT David A. 'Cowboy' Groth
SGT David A. 'Cowboy' Groth
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Thank you LTC Ford for the great share.
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LTC Stephen F.
LTC Stephen F.
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SGT David A. 'Cowboy' Groth - you are welcome, my friend.
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SSG Michael Eastes
SSG Michael Eastes
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I enlisted in 71, and I assure you that the Army didn't join me.
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SFC Mark Merino
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Be......All that you can be...... :)
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SFC Joe S. Davis Jr., MSM, DSL
SFC Joe S. Davis Jr., MSM, DSL
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Wow, way before my time..lol appreciate your Service!
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SSG Battalion S6 Communications Ncoic
SSG (Join to see)
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I remember that Army Motto when I was a kid and It is still my favorite motto after 20 years.
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SPC Michael Puckett
SPC Michael Puckett
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Be all that you can be!
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SFC Joe S. Davis Jr., MSM, DSL
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SSG Warren Swan
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Be All You Can Be!! But I did see the I want you posters when I enlisted also
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SFC Joe S. Davis Jr., MSM, DSL
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CSM Charles Hayden
CSM Charles Hayden
7 y
You took the oath in the Sheriffs office? SSG Warren Swan
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SSG Warren Swan
SSG Warren Swan
7 y
CSM Charles Hayden - AT EASE CSM!!! It was the B-More MEPS/B-More city jail. No one's supposed to know that! Now when I run for office (not the shitter), I'm making you my PAO and communications director. This should be epic!
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CPT Jacob Swartout
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I still have the unused bumper sticker, "Be all you can be" somewhere in my files. I'm going to frame it someday and hang it on the wall. I never liked "Army of One"
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SFC Joe S. Davis Jr., MSM, DSL
SFC Joe S. Davis Jr., MSM, DSL
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Sir, sounds like an amicable plan!
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CW4 Scott Kjendlie
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Be All You Can Be! I wouldn't have it any other way!
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SFC Joe S. Davis Jr., MSM, DSL
SFC Joe S. Davis Jr., MSM, DSL
>1 y
I second to that Sir!
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CW5 Desk Officer
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With that Wikipedia link, SFC Joe S. Davis Jr., MSM, DSL, I realize that I joined the Army when the slogan was "Today's Army Wants to Join You." I only vaguely remember that slogan. I associate much more with "Be All You Can Be." And I think that remains the best Army slogan ever. Thanks for the link to the various slogans.
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SGT Steven Montgomery
SGT Steven Montgomery
>1 y
I remember something like "We do more before 9 AM than most people do all day." Not a slogan per say but a theme I seem to remember from my ancient days in this man's Army!!
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MAJ Field Auditor
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"Army of One", but I have always been with a Battle Buddy, so it's really "Army of Two". I even have that on a T-shirt my BB gave me!
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SFC Joe S. Davis Jr., MSM, DSL
SFC Joe S. Davis Jr., MSM, DSL
9 y
MAJ (Join to see), thanks for the introspective story of "Army of One"
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