Posted on Aug 16, 2014
Which Army Slogan did you join with? Mine was "Be All You Can Be " in the Army (1989)?
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2006 to present
"Army Strong" is the recruiting slogan that is used currently by the United States Army. The composer of the song used in the Army Strong television commercials is Mark Isham.[3]
2001 to 2006
A humvee wrapped with the slogan in April 2006
"Army of One" was a relatively short-lived recruiting slogan. It replaced the popular "Be All You Can Be" and was replaced in 2006 by the new slogan "Army Strong".[4]The Army of One slogan was meant to mean as described Sun Tzu's Art of War in Chapter VI Weak Points and Strong, that you are only as strong as your weakest link,if the enlisted soldiers are not trained by the non commissioned officers,because the officer are not with troops and checkout what they need,a Army is very weak. The reason for the replacement is believed to be[by whom?] that the slogan "Army of One" is contrary to the idea of teamwork.[citation needed] It is unknown whether this slogan was taken directly from the poster for the 1976 Clint Eastwood film The Outlaw Josey Wales, which had "An Army of One" under a drawing of the Josey Wales character. The "One" in the slogan was an acronym, standing for Officers, Non-Commissioned, and Enlisted,[citation needed] the three types of Soldiers in the US Army.
1980 to 2001
Be All (That) You Can Be was the recruiting slogan of the United States Army for over twenty years.[5] This popular slogan was created by Earl Carter while at the advertising firm N. W. Ayer & Son. He was awarded the Outstanding Civilian Service Award for his efforts.[6] In his autobiography Soul of It All, Michael Bolton claims to have sung the jingle in the early 1980s.[7]
1971 to 1980
"Today's Army Wants to Join You" was a recruiting slogan from the 1971 Volunteer Army (Project VOLAR) campaign, which was introduced as the country prepared to transition to an all-volunteer military. When N. W. Ayer & Son, who were engaged by the US Army, believed they felt the army said "Today's Army is changing; we want to meet you half way", the firm came up with that slogan. General William Westmoreland asked "Do we have to ask it that way?" but agreed to the campaign. The slogan was replaced by "Join the People Who've Joined the Army" in 1973, which later evolved into "This is the Army."[8]
Slogan was written in 1971 by Ted Regan Jr., Executive Vice President and Executive Creative Director of N.W. Ayer, the Army's ad agency. Regan also wrote the follow up slogan, "Join the people who've joined the Army."
Circa 1950s–1971
"Look Sharp, Be Sharp, Go Army!"was a recruiting slogan in the 1950s and 1960s. The Big Picture,[disambiguation needed] public announcements on broadcast television, and highway roadway signs advertised the slogan during a time of a national draft of young men 18 to 34 years of age. The advantage of volunteering for Service, vice being drafted, was choosing the career field you wanted to serve and/or first unit or location of assignment.
World War I
"I Want YOU for US Army" featured on a poster of Uncle Sam painted by James Montgomery Flagg.
http://en.wikipedia.org/wiki/Slogans_of_the_United_States_Army
https://www.youtube.com/watch?v=9-Mc1uQW8RI
"Army Strong" is the recruiting slogan that is used currently by the United States Army. The composer of the song used in the Army Strong television commercials is Mark Isham.[3]
2001 to 2006
A humvee wrapped with the slogan in April 2006
"Army of One" was a relatively short-lived recruiting slogan. It replaced the popular "Be All You Can Be" and was replaced in 2006 by the new slogan "Army Strong".[4]The Army of One slogan was meant to mean as described Sun Tzu's Art of War in Chapter VI Weak Points and Strong, that you are only as strong as your weakest link,if the enlisted soldiers are not trained by the non commissioned officers,because the officer are not with troops and checkout what they need,a Army is very weak. The reason for the replacement is believed to be[by whom?] that the slogan "Army of One" is contrary to the idea of teamwork.[citation needed] It is unknown whether this slogan was taken directly from the poster for the 1976 Clint Eastwood film The Outlaw Josey Wales, which had "An Army of One" under a drawing of the Josey Wales character. The "One" in the slogan was an acronym, standing for Officers, Non-Commissioned, and Enlisted,[citation needed] the three types of Soldiers in the US Army.
1980 to 2001
Be All (That) You Can Be was the recruiting slogan of the United States Army for over twenty years.[5] This popular slogan was created by Earl Carter while at the advertising firm N. W. Ayer & Son. He was awarded the Outstanding Civilian Service Award for his efforts.[6] In his autobiography Soul of It All, Michael Bolton claims to have sung the jingle in the early 1980s.[7]
1971 to 1980
"Today's Army Wants to Join You" was a recruiting slogan from the 1971 Volunteer Army (Project VOLAR) campaign, which was introduced as the country prepared to transition to an all-volunteer military. When N. W. Ayer & Son, who were engaged by the US Army, believed they felt the army said "Today's Army is changing; we want to meet you half way", the firm came up with that slogan. General William Westmoreland asked "Do we have to ask it that way?" but agreed to the campaign. The slogan was replaced by "Join the People Who've Joined the Army" in 1973, which later evolved into "This is the Army."[8]
Slogan was written in 1971 by Ted Regan Jr., Executive Vice President and Executive Creative Director of N.W. Ayer, the Army's ad agency. Regan also wrote the follow up slogan, "Join the people who've joined the Army."
Circa 1950s–1971
"Look Sharp, Be Sharp, Go Army!"was a recruiting slogan in the 1950s and 1960s. The Big Picture,[disambiguation needed] public announcements on broadcast television, and highway roadway signs advertised the slogan during a time of a national draft of young men 18 to 34 years of age. The advantage of volunteering for Service, vice being drafted, was choosing the career field you wanted to serve and/or first unit or location of assignment.
World War I
"I Want YOU for US Army" featured on a poster of Uncle Sam painted by James Montgomery Flagg.
http://en.wikipedia.org/wiki/Slogans_of_the_United_States_Army
https://www.youtube.com/watch?v=9-Mc1uQW8RI
Edited 5 y ago
Posted >1 y ago
Responses: 350
SP5 Michael Rathbun
I have to believe it was inadvertent. The little pop-ups have warned me more than once that I can't down-vote myself.
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LTC (Join to see)
1SG (Join to see), I agree, not sure why LTC McNeese would down vote that, it is historically accurate.
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1SG (Join to see)
LTC (Join to see) Thank you, I was wondering the same and had to ask. Never got an answer though! Seems to be that way "many" down voters.
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The billboard on my way to class in 1966 showed a company commander in front of his company. The slogan was, “Lead your own company before you are 30 years old!”
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SFC Joe S. Davis Jr., MSM, DSL
CPT Robert Hampton roger that, I appreciate the share, wow 1966...incredible slogan that is true even in now-times my friend. Thanks for sharing.
SFC William Farrell PO1 William "Chip" Nagel SMSgt Minister Gerald A. "Doc" Thomas Maj Marty Hogan SGT (Join to see) SGT Philip Roncari SPC Margaret Higgins SGT David A. 'Cowboy' Groth SP5 Michael Rathbun CW5 Jack Cardwell]] COL Mikel J. Burroughs ] CPL Dave Hoover SFC Shirley Whitfield SPC Jovani Daviu LTC Stephen F. SGT Jim Arnold SSG William Jones MSgt Ken "Airsoldier" Collins-Hardy Capt Dwayne Conyers
SFC William Farrell PO1 William "Chip" Nagel SMSgt Minister Gerald A. "Doc" Thomas Maj Marty Hogan SGT (Join to see) SGT Philip Roncari SPC Margaret Higgins SGT David A. 'Cowboy' Groth SP5 Michael Rathbun CW5 Jack Cardwell]] COL Mikel J. Burroughs ] CPL Dave Hoover SFC Shirley Whitfield SPC Jovani Daviu LTC Stephen F. SGT Jim Arnold SSG William Jones MSgt Ken "Airsoldier" Collins-Hardy Capt Dwayne Conyers
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Never liked the Army of One slogan. We had Aim High, Air Force when I joined.
I admire the Marines for sticking with theirs. The few, the proud!
Lt Col John (Jack) Christensen MSgt Robert "Rock" Aldi Maj Marty Hogan SGT (Join to see) SPC Margaret Higgins SGT (Join to see) SMSgt Alan Saunders SGT David A. 'Cowboy' Groth LTC Jeff Shearer SFC Joe S. Davis Jr., MSM, DSL CW5 Jack Cardwell TSgt Joe C. SGT Mark Halmrast Sgt Randy Wilber Sgt Kelli Mays TSgt (Join to see) Sgt Deborah Cornatzer Maj William W. 'Bill' Price Maj Bill Smith, Ph.D. MSgt Don Dobbs
I admire the Marines for sticking with theirs. The few, the proud!
Lt Col John (Jack) Christensen MSgt Robert "Rock" Aldi Maj Marty Hogan SGT (Join to see) SPC Margaret Higgins SGT (Join to see) SMSgt Alan Saunders SGT David A. 'Cowboy' Groth LTC Jeff Shearer SFC Joe S. Davis Jr., MSM, DSL CW5 Jack Cardwell TSgt Joe C. SGT Mark Halmrast Sgt Randy Wilber Sgt Kelli Mays TSgt (Join to see) Sgt Deborah Cornatzer Maj William W. 'Bill' Price Maj Bill Smith, Ph.D. MSgt Don Dobbs
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SFC Joe S. Davis Jr., MSM, DSL
SPC William Groves roger that, my goodness!! Thanks for sharing my friend.
TSgt Joe C. SFC William Farrell PO1 William "Chip" Nagel LTC Stephen F. SMSgt Minister Gerald A. "Doc" Thomas Maj Marty Hogan MSG Andrew White SGT (Join to see) SGT Philip Roncari SPC Margaret Higgins SGT David A. 'Cowboy' Groth SP5 Michael Rathbun CW5 Jack Cardwell]] Cynthia Croft SSgt Harvey "Skip" Porter COL Mikel J. Burroughs ] PO1 Tony Holland CPL Dave Hoover A1C Ian Williams
TSgt Joe C. SFC William Farrell PO1 William "Chip" Nagel LTC Stephen F. SMSgt Minister Gerald A. "Doc" Thomas Maj Marty Hogan MSG Andrew White SGT (Join to see) SGT Philip Roncari SPC Margaret Higgins SGT David A. 'Cowboy' Groth SP5 Michael Rathbun CW5 Jack Cardwell]] Cynthia Croft SSgt Harvey "Skip" Porter COL Mikel J. Burroughs ] PO1 Tony Holland CPL Dave Hoover A1C Ian Williams
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"Be all you can be" was very popular in the mid-80s. One of my troops was very skilled with video editing and he made a spoof commercial on VHS tape, leaving it in the day room. What a shitstorm that caused. Lol
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I joined back when it was "Be all that you can be"... I never liked the "Army of One" or "Army Strong" personally as I felt that "Be all that you can be" was the best way to describe a true Soldier.
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I started being all I could be while doing more before 9 than most people do all day. I retired while being Army Strong and in there somewhere, I was an Army of One. I think the current advertising campaign about being a member of a team is great. Regardless of what slogan the Army used(s), I will always be proud to say, "I became a Soldier."
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SFC Joe S. Davis Jr., MSM, DSL
COL Jon Thompson thank you for the response, what an epic ending I will always be proud to say, "I became a Soldier." Well received and articulately conveyed.
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SFC Joe S. Davis Jr., MSM, DSL
COL Mikel J. Burroughs truly thank you for your service, it is a honor to know of your Slogan during the 1970s.
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"Army, Navy, Airforce, Marines, what a great place, what a great place to start!'
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SSG (Join to see)
I joined right before 9-11 so It was "Army of One". That isn't what got me though. I really needed to get out of my Hometown and the people I hung out with. I wanted to do something with my life.
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LTC (Join to see)
SFC Joe S. Davis Jr., MSM, DSL, I found this on YouTube, I'll see what else I can find.
http://m.youtube.com/watch?v=YKSKzPLHtO4
http://m.youtube.com/watch?v=YKSKzPLHtO4
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LTC (Join to see)
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