Posted on Aug 16, 2014
SFC Joe S. Davis Jr., MSM, DSL
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2006 to present

"Army Strong" is the recruiting slogan that is used currently by the United States Army. The composer of the song used in the Army Strong television commercials is Mark Isham.[3]

2001 to 2006
A humvee wrapped with the slogan in April 2006
"Army of One" was a relatively short-lived recruiting slogan. It replaced the popular "Be All You Can Be" and was replaced in 2006 by the new slogan "Army Strong".[4]The Army of One slogan was meant to mean as described Sun Tzu's Art of War in Chapter VI Weak Points and Strong, that you are only as strong as your weakest link,if the enlisted soldiers are not trained by the non commissioned officers,because the officer are not with troops and checkout what they need,a Army is very weak. The reason for the replacement is believed to be[by whom?] that the slogan "Army of One" is contrary to the idea of teamwork.[citation needed] It is unknown whether this slogan was taken directly from the poster for the 1976 Clint Eastwood film The Outlaw Josey Wales, which had "An Army of One" under a drawing of the Josey Wales character. The "One" in the slogan was an acronym, standing for Officers, Non-Commissioned, and Enlisted,[citation needed] the three types of Soldiers in the US Army.

1980 to 2001

Be All (That) You Can Be was the recruiting slogan of the United States Army for over twenty years.[5] This popular slogan was created by Earl Carter while at the advertising firm N. W. Ayer & Son. He was awarded the Outstanding Civilian Service Award for his efforts.[6] In his autobiography Soul of It All, Michael Bolton claims to have sung the jingle in the early 1980s.[7]

1971 to 1980

"Today's Army Wants to Join You" was a recruiting slogan from the 1971 Volunteer Army (Project VOLAR) campaign, which was introduced as the country prepared to transition to an all-volunteer military. When N. W. Ayer & Son, who were engaged by the US Army, believed they felt the army said "Today's Army is changing; we want to meet you half way", the firm came up with that slogan. General William Westmoreland asked "Do we have to ask it that way?" but agreed to the campaign. The slogan was replaced by "Join the People Who've Joined the Army" in 1973, which later evolved into "This is the Army."[8]

Slogan was written in 1971 by Ted Regan Jr., Executive Vice President and Executive Creative Director of N.W. Ayer, the Army's ad agency. Regan also wrote the follow up slogan, "Join the people who've joined the Army."

Circa 1950s–1971
"Look Sharp, Be Sharp, Go Army!"was a recruiting slogan in the 1950s and 1960s. The Big Picture,[disambiguation needed] public announcements on broadcast television, and highway roadway signs advertised the slogan during a time of a national draft of young men 18 to 34 years of age. The advantage of volunteering for Service, vice being drafted, was choosing the career field you wanted to serve and/or first unit or location of assignment.

World War I
"I Want YOU for US Army" featured on a poster of Uncle Sam painted by James Montgomery Flagg.

http://en.wikipedia.org/wiki/Slogans_of_the_United_States_Army

https://www.youtube.com/watch?v=9-Mc1uQW8RI
Edited 5 y ago
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1SG Eoc Ops Coordinator / Ga Certified Emergency Manager
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Edited >1 y ago
"Today's Army Wants To Join You" 1971-1980
Joined Dec 1973
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SPC(P) Jay Heenan
SPC(P) Jay Heenan
>1 y
That is a strange comment to receive a down vote....
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SP5 Michael Rathbun
SP5 Michael Rathbun
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I have to believe it was inadvertent. The little pop-ups have warned me more than once that I can't down-vote myself.
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LTC Cavalry Officer
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1SG (Join to see), I agree, not sure why LTC McNeese would down vote that, it is historically accurate.
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1SG Eoc Ops Coordinator / Ga Certified Emergency Manager
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LTC (Join to see) Thank you, I was wondering the same and had to ask. Never got an answer though! Seems to be that way "many" down voters.
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CPT Robert Hampton
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The billboard on my way to class in 1966 showed a company commander in front of his company. The slogan was, “Lead your own company before you are 30 years old!”
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SPC William Groves
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"You can choose job training before you enlist." 1963
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SSG Diane R.
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"Be all you can be" was very popular in the mid-80s. One of my troops was very skilled with video editing and he made a spoof commercial on VHS tape, leaving it in the day room. What a shitstorm that caused. Lol
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SGT David A. 'Cowboy' Groth
SGT David A. 'Cowboy' Groth
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Always one in the crowd.
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SSG Ryan Moore
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I joined back when it was "Be all that you can be"... I never liked the "Army of One" or "Army Strong" personally as I felt that "Be all that you can be" was the best way to describe a true Soldier.
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COL Jon Thompson
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I started being all I could be while doing more before 9 than most people do all day. I retired while being Army Strong and in there somewhere, I was an Army of One. I think the current advertising campaign about being a member of a team is great. Regardless of what slogan the Army used(s), I will always be proud to say, "I became a Soldier."
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SFC Joe S. Davis Jr., MSM, DSL
SFC Joe S. Davis Jr., MSM, DSL
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COL Jon Thompson thank you for the response, what an epic ending I will always be proud to say, "I became a Soldier." Well received and articulately conveyed.
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Lt Col John (Jack) Christensen
Lt Col John (Jack) Christensen
5 y
Thought it was before 6.
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COL Mikel J. Burroughs
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MAJ Alvin B.
MAJ Alvin B.
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Join the People Who've Joined The Army
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SFC Joe S. Davis Jr., MSM, DSL
SFC Joe S. Davis Jr., MSM, DSL
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COL Mikel J. Burroughs truly thank you for your service, it is a honor to know of your Slogan during the 1970s.
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LTC Cavalry Officer
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"Army, Navy, Airforce, Marines, what a great place, what a great place to start!'
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SSG Battalion Communications (S6)
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I joined right before 9-11 so It was "Army of One". That isn't what got me though. I really needed to get out of my Hometown and the people I hung out with. I wanted to do something with my life.
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LTC Cavalry Officer
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SGT English/Language Arts Teacher
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Just watch Stripes, than you will remember it.
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SGT Jim Z.
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Edited >1 y ago
Be all you can be in the Army - 1992
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PFC Zanie Young
PFC Zanie Young
>1 y
Something to be proud of!
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