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SFC Joe S. Davis Jr., MSM, DSL
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SGT (Join to see) you are on a roll with some solid reads/shares: I am loving it my friend from my hometown of Akron, Ohio. Thanks for sharing Raymond Loewy, US industrial designer, whom die on this date in 1986.

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SGT David A. 'Cowboy' Groth
SGT David A. 'Cowboy' Groth
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Thank you for the share and mention brother Joe.
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SFC Joe S. Davis Jr., MSM, DSL I aim to please, brother!
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LTC Stephen F.
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Thank you my friend SGT (Join to see) for making us aware that Franco–American industrial designer Raymond Fernand Loewy died on July 14, 1986 at 92 years old in the Mediterranean resort of Monte Carlo, Monaco .
He was born on November 5, 1893 in Paris, France.
Among other common items he designed the Coke bottle, Lucky Strike pack, one of IBM’s card punchers to three massive cargo ships, from sewing machines to NASA habitats. the USPS logo, the Shell logo, Exxon logo; the 1964 JFK Postage stamp; and in 1962 the: Air Force One livery design.
The president of Lever Brothers once described him by saying, “he keeps one eye on the imagination, and one eye on the cash register.”
Rest in peace Raymond Fernand Loewy.

Images: 1970's NASA Skylab Habitat designed by Raymond Loewy; 1955 The Coke bottle. "It's shape is aggressively female, a quality that in merchandise, as in life, sometime transcends functionalism," Loewy said.; 1962 Air Force One livery design by Raymond Loewy; 1964 JFK Postage Stamp designed by Raymond Loewy

Background from gizmodo.com/raymond-loewy-the-man-who-made-the-20th-century-beauti [login to see]
"Raymond Loewy, the Man Who Made the 20th Century Beautiful
Kelsey Campbell-Dollaghan on 11/05/2013
You may have noticed the sepia-toned Google doodle today and clicked through to find out it’s a train designed by midcentury industrial designer Raymond Loewy, whose 120th birthday would've been today. Even if you don’t know Loewy, I can almost guarantee you’ve come in contact with his work—which decorates everything from the Coke Bottle to Air Force One.

Historians often talk about Loewy as the designer of the modern world, thanks to objects like the Coke bottle and Lucky Strike pack—but that's just the beginning. His reach extended from one of IBM’s card punchers to three massive cargo ships, from sewing machines to NASA habitats.

Loewy worked in time before the term “industrial designer” had even entered the public lexicon. But by the time he left, it was a whole profession, with its own trade associations and education curriculum. He had appeared on the cover of TIME magazine and worked for everyone from Howard Hughes to JFK.

Paris-born, New York-based Loewy was incredibly prolific, to say the least; isolate his designs in, say, transit, and you’d still be left with a massive body of work. But imagine that for not only train, plane, and automobile design, but also graphic and product design, and even aerospace engineering.

He was a brilliant designer—but he was also in the right place at the right time. His career was inextricably bound to the post-War economic boom: From early jobs as a department store display designer, to his work on aircraft interiors at the dawn of commercial aviation, to his car designs in the 1940s and 50s—which helped sell the dream of individual car ownership to Americans.
The president of Lever Brothers once described him by saying, “he keeps one eye on the imagination, and one eye on the cash register.”

1939: The Pennsylvania Railroad S-1. "Standing somewhere between New York and Philadelphia, I don't know where, and seeing that engine come at high speed, shaking the ground," Loewy later remembered. "It was a thrill, unforgettable. There are great the great moments in a man's life."

But what's really interesting—and admirable—isn't how famous Loewy has become, or how influential his work was. It's that he was happy to try his hand at anything and everything. He saw the modern world as a magical and interconnected series of phenomena, each in need of careful engineering.

But what's really interesting—and admirable—isn't how famous Loewy has become, or how influential his work was. It's that he was happy to try his hand at anything and everything. He saw the modern world as a magical and interconnected series of phenomena, each in need of careful engineering.

Loewy wasn't myopically absorbed in a particular brand or device, and he didn't have a "house" style the way many designers do today. "There is a frantic race to merchandise tinsel and trash under the guise of 'modernism,'" he once said. "I can claim to have made the daily life of the 20th Century more beautiful."

1955: The Coke bottle. "It's shape is aggressively female, a quality that in merchandise, as in life, sometime transcends functionalism," Loewy said.

1961: Preliminary studies for the Studebaker Avanti. "We know that logic alone does not sell automobiles, so its immediate appeal is emotional," Loewy once said of car design. "Sheer elegance and design finesse, the wish to feel its slender curves, to love that car, to be known as its discriminating owner."

1962: Union News restaurants coffee shop at the TWA Flight Center.

1962: Air Force One livery design. Image by U.S. Air Force.

1964: JFK Postage stamp. "For our appointment, I brought along sheets of colored paper, scissors, razor blades and rubber cement," Loewy recalled of his work with JFK. "Since his desk at the Oval Office was relatively small, we just sat on the floor cutting out colored paper shapes and working out various ideas."

Raymond Loewy, Father of Industrial Design, a CBS News Presentation, 1979.
https://www.youtube.com/watch?v=Zci4r1MWz7c

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LTC Stephen F. I truly appreciate what you add to the topic of conversation. Thank you.
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LTC Stephen F.
LTC Stephen F.
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You are very welcome, my friend LTC (Join to see)
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SPC Margaret Higgins
SPC Margaret Higgins
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LTC Stephen F. - Steve, you Never cease to AMAZE ME!
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LTC Stephen F.
LTC Stephen F.
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If you read through what I posted you will recognize that for the 1955 The Coke bottle. "It's shape is aggressively female, a quality that in merchandise, as in life, sometime transcends functionalism," Loewy said. PO3 Bob McCord -
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LTC Greg Henning
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SGT (Join to see) Great share!
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